Communications Standards

Ensure the highest standard of quality for public communications originating from UE and its units.

  • All written communications are written clearly, correctly, concisely, in language appropriate to its audience, context, and purpose.
  • All visual communications are purposeful, effective, and memorable while positively representing the campus to internal and external audiences.
  • Websites are fully accessible, organized for ease of use, reflect membership in the UE organization.
  • Ensure that all communications conform to UC Davis branding and identity standards, as well as UE’s branding and identity standards. 

UE communications and publications represent our university environment.

  1. All communications should be clear, concise, and correct. It must be free of errors in spelling, grammar, and punctuation, have a clear message, and avoid jargon, repetition, and convoluted sentences.
  2. Communications should take into account audience, purpose, and context. As part of the Offices of the Chancellor and Provost, a level of formality is expected.  However, if you are addressing students, the tone may be different. 
  3. Communications should follow standard rules for publication.Never plagiarize. Cite all work that is not your own, or link to external websites.
    1. Strategic Communications has created a Style Guide based on AP (Associated Press) standards. 
    2. However, while AP style guides journalists, there are several academic style guides that may be used in a university setting, such as MLA, APA, and Chicago Manual of Style.  The Purdue OWL (Online Writing Lab) offers comprehensive resources.
    3. All publications, whether, print or digital, should be original work, or follow rules for citation.  If you use material from an existing website, either link to that website or  
  4. Publications must follow the UC Davis branding and identity standardsIn addition, we ask that UE be acknowledged.  The easiest way to accomplish both is to use the approved UE wordmark, which incorporates UC Davis.